Bridges made of pebbles: Social media and the transformation of journalism

How Social Media impacted Journalism today, the difference in the aggregation of content between Journalist and Internet Bloggers and how consumers become prosumers.

Below is the SoundCloud talking about Bridges that’s made of Pebble:

Internet has abundance of content with no filtering, individual has the freedom to curate what they want to at zero cost. Nowadays people can collect and aggregate as much content to support a narrative they wish to create. However, for journalism, there is constant filtering which lowers the chance for them to create a new narrative.

“Citizen Journalism provides news as a process: a continuing and necessarily unfinished coverage of topics and events inviting user participation, aiming to achieve what can be described as deliberative journalism” (Bruns, 2005)

Citizen Journalism has the ability to provide unbiased news for free and quicker than some news stations. Such as YouTube news channels that provide a fair and unbiased view to the news and these new channels have the ability to post every day and post quality content. For example, the “Philip DeFranco” who just wants to report news. He has millions of people watching and following his content daily. This was only possible because of the rise of social media sites like YouTube.

There are certain shortcomings of mainstream journalistic coverage that have recently been bridged by the replacement of gatekeepers with gatewatchers. (Bruns, 2005).

 “Gatekeeping” media has strict control on what should be produced, curated and then published to the audience. It goes through a process to be labelled as proper Media. New York Times slogan “All the news that’s fit to print” (Ochs, 1897). While it’s the opposite for online, audience can post and engage with each other.

Consumers swift to become prosumers where participation is its own reward (Mitew 2017), resulting in a cyber-culture. For example, Hashtags contain plenty of discussions, and bloggers gather information that’s already posted online. Facebook and Google algorithms circumscribe what appears when you look at your amounts or seek a keyword. Many stories are still hidden because we are not able to hear the voices of the people telling it.

Signing off ,

Khan Sultana Nazish



Bruns, A. (2005). News Blogs and Citizen Journalism: New Directions for e-Journalism. Retrieved November 9, 2017, from http://produsage.org/files/News%20Blogs%20and%20Citizen%20Journalism.pdf

Mitew, D. T. (2017, July 21). Bridges made of pebbles: Social media and the transformation of journalism. Retrieved November 9, 2017, from  https://prezi.com/sh7b7p0osscz/bridges-made-of-pebbles-social-media-and-the-transformation-of-journalism/


3 thoughts on “Bridges made of pebbles: Social media and the transformation of journalism”

  1. What an interesting and informative blog. The podcast really helps to further understand how consumers have now become prosumers and create or publish their content through the well developed social sites like Youtube and the more up-and-coming like Instagram.

    People now like to tell stories or news with pictures which attracts more attention and involves more citizens to provide feedback. Thus, encouraging more of the citizen journalism. It’s like a special online identitiy — netizenship.

    Liked by 1 person

    1. Ahhh, i am glad the podcast was helpful.

      That is why participation has it’s own reward, switching from consumers to prosumers. Which results in cyberculture- using computer network for communication , entertainment and business.

      Liked by 1 person

  2. Just like in everything else, I think that ability to switch from a consumer to prosumer has its fair share of both advantages and disadvantages; let’s take the rise of fake news for an example. Or perhaps the imminent change in the mentality of the audience and what they perceive as right or wrong.

    Overall, however, I agree with the notion that participation in this form of journalism may be rewarding.

    Liked by 1 person

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