As out concurrent immersion in all kinds of media is increasing, it is leading to the change in everyday life by blurring the lines between work and nonwork, work and leisure as well as between production and consumption. It leads to “Presence Bleed” – Overlapping of human existence and roles in terms of space and time.
Media has dominated every aspect of life, people are always connected to the decentralized global network and this is relevant to the concerns of interrelationship between real world and the online world. We don’t even realize that we are using media, it’s because there are multiple sources simultaneously available through shared and shifting attention. We start of our day with the sound of phone alarm, spend most of the day at our desks in front of a computer screen and phone at hands, and spend the remainder of the day chatting and e-mailing. The family has become “Zombie”, even though it’s a nuclear family – it has all but died. No one is expected to stick around very long.
Some people don’t have an office, they work for companies that’s entirely based in the digital realm. Which provides services that works with the aid of information rather than providing physical goods. This is the Liquid Labour environment, it consists conditions like uncertainty, flux, change, conflict and revolution. A knowledge worker is always required to be available and unrestrained by borders (time and space).
“Industrial work is set to the rhythm of the machine, while knowledge work is set to the flow of information” (Mitew 2012).
For now, Convergence Culture is a top-down as decisions are processed by corporates, and it’s also a bottom up as decisions are made by consumers. It’s heavily shaped by the Conglomerates as they have developed relationships across multiple media platforms and also by consumer’s desires about where, when and how the media should be formatted,
We humans are both the creators and consumers. We are becoming a species whom’s priority revolves around everything else but themselves.
Khan Sultana Nazish
Deuze, M. (2006). Liquid Life, Convergence Culture, and Media Work. [ebook] Indiana-USA: Bloomigton Available at: https://scholarworks.iu.edu/dspace/bitstream/handle/2022/3343/Liquid%20Life%20Deuze%202006.pdf [Accessed 29 Sep. 2017].
Drucker, P. (1999). Knowledge-Worker Productivity: The Biggest Challenge. 2nd ed. [ebook] California: University of California. Available at: http://forschungsnetzwerk.at/downloadpub/knowledge_workers_the_biggest_challenge.pdf [Accessed 29 Sep. 2017].
Managementstudyguide.com. (2017). The Rise of the Knowledge Worker. [online] Available at: http://managementstudyguide.com/rise-of-knowledge-worker.htm [Accessed 29 Sep. 2017].